5 Add-ons to Enhance Your Business Website

Mailing List

When it comes to outbound marketing, nothing beats the effectiveness of a mailing list. You can leverage email marketing campaigns to facilitate customer engagement and retention. Collecting your visitors’ email addresses allows you to build a database of warm leads to which you can re-market your products and services to over and over again. Best of all, while other marketing methods can cost you a decent percentage of your profits, email marketing won’t cost you a dime.

The best way to capture email addresses is to set up an opt-in popup on your front page. You’ll have to offer something that your customer will find valuable in return. This can be an e-book or audiobook, a how-to guide, a free product or even an exclusive discount on their first purchase. Whatever you give them, you can be sure it’ll be well worth a lifelong customer.

Newsletter

An email list is nothing without a powerful newsletter to send to your subscribers. It’s important to keep the line of communication open so your warm leads don’t go cold. While you don’t want to pester the people who gave you their emails, a high-quality, well-curated newsletter can do a great job at bringing in repeat business.

You can also use your newsletter to send your subscribers exclusive offers, secret and flash sales and sneak peeks at new products. All these things will add value to your subscribers and keep them interested in returning to your site.

Google Reviews

Finding success in the online requires customers to trust your business, trust your website and trust your brand. While a well-designed landing page and engaging product descriptions will go a long way in building trust, they’re not enough. Customers trust the experience of other customers the most and being able to show website visitors the positive opinions of previous customers is a sure-fire way to convert them into customers themselves. This is why Google business reviews increase brand trust and positively impact your website’s conversion rate.

While it might seem complicated and time-consuming to convince your customers to leave you reviews, it’s actually a lot easier than you might think. Most customers are willing to leave reviews as long as the process is simple, and now with Google Reviews, it is. Just send them an email with your Google Reviews link sometime after their interaction with you and they’ll be able to leave you a review on your Google My Business Page with just a few simple clicks.

Google My Business Page

Along with Google Reviews, you’ll want to set up a Google My Business page as well. This effectively adds you to Google’s directory of local businesses and can be the difference between getting free foot-traffic to your location or being completely ignored. While word of mouth was a big driver for businesses back in the day, since the advent of the internet and mobile phones, most people will do a quick Google search when looking for a local business. Build your free Google My Business profile and make sure you’re not missing out of customers looking for you!

Blog Content

A blog is a long-term investment for a website, but it’s one that will be well worth it. Quality content that is relevant to your niche is key in driving organic traffic to your site, traffic that is already very interested in what you’re talking about. This traffic is eight times more likely to convert into paying customers than traffic from paid advertisements and email marketing! By writing optimizing your content with short- and long-tail keywords, you’ll slowly but surely climb your way up the Google search rankings and start to bring in free organic traffic. Having an up-to-date blog with quality content will help to increase customer trust as well.